With the rising demand and production for electric vehicles, and decreasing awareness for the same, GreenMo aimed to first to market for a one-stop shop for all needs related to electric vehicles. From creating awareness, to purchasing the vehicle, GreenMo personalised each customers journey through the usage on the platform.

The primary goal of GreenMo was to create a personalised journey for vehicle enthusiasts in learning about, studying, test-driving and purchasing electric motorcycles and cars. They were the first dedicated platform for the green vehicle market and wanted a dynamic and premium experience.
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I conducted stakeholder interviews and workshops using tools like Value Proposition Canvas, Business Model Canvas, Empathy Maps and Journey Maps to fully understand the breadth of the scope before heading into the design direction. The key challenge here was creating something different in this platform as against the competition for normal vehicles. I created a smooth flow that assisted the user at multiple touchpoints which in turn led to a premium experience.

Through the several stakeholder interviews followed by extensive workshops and detailed discussions, we identified the needs and preferences of the users. We went in-depth to analyse and study their behaviour and actions while making a decision for electric vehicles.

I used tools like the Value Proposition Canvas and Business Model Canvas to dive deep into the business requirements and needs and align them with those of the users through Journey Maps and research data points.

Post discovery, we gathered a mammoth of information about the business and user that I now had to make sense of to build a seamless flow. I started by building out personas that acted as the guide through the project, followed by building a very detailed Information Architecture with integrated funnels and flows to cover every small detail of the solution.

My focus was to start with a mobile first approach since this was the identified majority usage. Through the wireframes, we provided the users with detailed information, blogs and articles about the usage and adoption of electric vehicles along with very detailed methods to compare vehicles and multiple payment options displayed to be able to purchase them. This made the journey extremely easy and fluid for the consumers. Navigation, personalisation and easy identification and access of primary actions was key to make the experience smooth.

I particularly paid attention to the ability to compare multiple vehicles on the mobile device and understand the differences to make a more informed decision. Secondly, I focused on the journey of ‘Scheduling a Test Drive’ and ‘Finding my Vehicle’ which allowed the user to book test rides and find vehicles that were tailored to their very specific needs and usage patterns. For repeated customers, I ensured that their information was prefilled which made their task a tad bit easier.

• Enhanced the consumer experience by creating personalised usage options
• Increased credibility and trust for GreenMo
• Increase awareness and adoption for a new market segment
• Easy comparison on mobile devices for multiple features